Enabling trade and growth 

European Standardization plays an important role in the development and consolidation of the European Single Market, and thereby helps to create the conditions for increased trade and economic growth.

The fact that each European Standard is recognized across the whole of Europe, and automatically becomes the national standard in 34 European countries, makes it much easier for businesses to sell their goods or services to customers throughout the European Single Market.

Some European Standards are also accepted in other countries, which have adopted identical national standards, often through their cooperation with CEN (and/or with CENELEC). This promotes trade between these countries and the European Economic Area.
Many European Standards, including around one third of all standards published by CEN, are identical to international standards, such as those published by ISO (International Organization for Standardization). This facilitates international trade and helps companies that want to do business with customers and suppliers around the world.

Standardization supports economic activity, boosts productivity, increases trade within the European Single Market and allows businesses of all sizes to access markets around the world. Recent studies highlight the positive relationship between the use of standards and economic growth, labour productivity, and the ability of companies to export their products.

ISO Repository of studies on benefits of standards